HUBBALLI: Hamdard Laboratories’ iconic Rooh Afza drink, which had gone missing from store shelves in peak summer season and during the Muslim fasting month of Ramzan, is back in production.
Every year, Rooh Afza is widely consumed during the holy month of Ramzan, since it’s a favourite drink of many Muslims after a day-long fast.
Speaking to Hubballi Times.com , a Hamdard Business Executive said that the production of the popular rose-flavoured drink Rooh Afza was on in full capacity and a well-planned distribution infrastructure would ensure reach across all the seven districts of North Karnataka, including Hubli-Dharwad.
A Hamdard dealer, Sayeed Shah of Shah Unani Stores in Hubballi; however, told Hubballi Times.com that he had been facing a shortage for all of the company’s products over the past 8 month, not just Rooh Afza.
“Usually, we use to sell around 200 bottles of Rooh Afza especially from 1-10 Ramazan. However, after a huge gap,I received only 60 bottles of the syrup today, which were sold within hours,” he had noted a quite earlier.
“But now the shortage has seems to have come to an end, following which we have sufficient stock of the Hamdard products, including Rooh Afza,” Sayeed Shah added.
In 1906, Hakeem Hafiz Abdul Majeed had laid the foundation of Hamdard Dawakhana in one of the by lanes of Old Delhi and in 1907 launched Rooh Afza.